It was reported by Reuters on January 20, 2011 that retail giant Wal-Mart is going to unveil healthy food options for its customers. In addition, the new initiative will aim at more affordability for healthy foods.
 
Details are as yet few but the New York Times said the company plans to have thousands of its packaged foods contain less unhealthy salts, fats, and sugars.

Along with this news, the company also plans to reduce prices on fruits and vegetables.

The new healthy food options will be phased in over a 5 year period so that consumers have time to adjust to the new taste.

Losing Fat Facts note – – Hey it’s great when a corporate giant steps out in front to lead the way toward more healthy food options for the world’s consumers. It would be nice to see those fruit and veggie prices drop right away though. It won’t take me five years to get used to that.

Forgive me for being cynical, but the 5 year phase-in so “consumers have time to adjust to the new taste” just doesn’t ring true. Sure fat tastes good. And so does sugar. But providing healthy alternatives does not mean foods can’t still be delicious. And with all the media attention on the problem of obesity and the necessity of losing fat, it’s possible that consumers will rapidly embrace the changes. So it seems more likely that the long phase-in time is to monitor things and maintain the corporate bottom line.

That’s cool. They’re in business to make money. A broke Wal-Mart does no one any good. But just tell it to us straight guys. Tell us that re-formulations, re-packaging, arranging second sourcing, and adjusting distribution processes for such massive changes takes time.

But putting cynicism aside, kudos to Wal-Mart for taking this initiative.  Let’s hope some other big companys follow their lead. Gee, imagine having  a healthy “Big Mac.”

And just to keep things in perspective, let’s take note of the fact that the Wal-Mart changes are for PACKAGED FOODS. The translation for this is “PRE-PROCESSED”. Wal-Mart is taking a step in the right direction, but Western civilization needs to get off the pre-processed (convenience) food kick. We’re so used to having things “convenient” that we’ve lost our ability to relate to “natural foods” which are actually the best healthy food options. They are more nutritious, less chemical-laden, and environmentally “greener” than pre-processed foods. And the preparation and use of natural foods is not as daunting as we’ve grown to believe.

CLICK Here For Preparing And Using Healthy Natural Foods.

And to give credit where credit is due, the company’s new plan came about after having discussions with First Lady Michelle Obama.

 

Remember that before starting on any diet or exercise program, be sure to check with your physician first to get their concurrence and advice about your plans and goals.

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